NAD+
NAD+ — in skincare
NAD+ (nicotinamide adenine dinucleotide) is a coenzyme that every cell uses to turn nutrients into energy. Korean brands, led by Numbuzin's No.9 line, have made it a popular active for tired-looking skin.
What it does for skin
NAD+ is presented as an antioxidant, energy-supporting active that helps skin look more rested and radiant. Research on applying it to skin is still early, so think of it as a supporting ingredient: much of the visible work comes from better-studied niacinamide, peptides, PDRN and hyaluronic acid in the same formulas.
Who it suits
Dull, tired or mature-looking skin, and anyone curious about newer actives. It is generally well tolerated.
How to use it
Use each product in its usual step: toner after cleansing, essence before cream, eye cream in the evening and hydrogel patches for 20 minutes before an event. The Numbuzin eye cream also contains retinol, so wear sunscreen the next morning.
Korean products with it at Baseshop
Numbuzin's No.9 line covers a firming essence with peptides, a glow toner with PDRN, under-eye patches with collagen and a retinol eye cream. Dr. Althea also adds NAD+ to a barrier cream. All are original Korean products, delivered within 24 hours in Yerevan.
Frequently asked
What is NAD+ in skincare?
An energy-themed antioxidant used to target a tired, dull look. Evidence for its effect on skin is still limited, so expect gentle support, not dramatic change.
Is NAD+ the same as niacinamide?
No. Niacinamide is a form of vitamin B3 that the body uses to make NAD+. It is far better studied, and many NAD+ products contain both.
Can I use NAD+ with retinol?
Yes, and the Numbuzin eye cream already pairs them. Use retinol in the evening, and if you are pregnant or breastfeeding, ask your doctor before using it.
