Beauty of Joseon
Beauty of Joseon — about the brand
Beauty of Joseon is a Korean brand that brings hanbang, the traditional herbal approach to beauty from the Joseon era, into modern skincare with rice, ginseng and propolis. It is best known for its Relief Sun sunscreens, light SPF50+ PA++++ formulas that leave no white cast. At Baseshop you can buy original Beauty of Joseon in Yerevan with delivery across Armenia.
Product lines
Relief Sun — the Rice + Probiotics sunscreen with a creamy texture and dewy finish, and the lighter Aqua-Fresh Rice + B5 fluid for oily and combination skin, both SPF50+ PA++++.
Glow Serum, Glow Deep Serum, Revive Serum — Propolis + Niacinamide for texture and pores, Rice + Alpha-Arbutin for dullness and dark spots, and Ginseng + Snail Mucin for skin that has lost its bounce.
Ginseng — the Ginseng Essence Water, a hydrating essence with ginseng water and niacinamide, and the Ginseng Cleansing Oil for the first step of a double cleanse.
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Frequently asked
Is the Beauty of Joseon sold at Baseshop original?
Yes. Baseshop sells only original Beauty of Joseon products made in Korea.
Does Beauty of Joseon sunscreen leave a white cast?
No. Both Relief Sun formulas use chemical UV filters, so they spread clear and leave no white cast. Choose Rice + Probiotics for normal and dry skin, and Aqua-Fresh Rice + B5 for oily and combination skin.
How fast is delivery in Yerevan?
Within 24 hours in Yerevan and 2–3 days to the regions of Armenia. Delivery costs 1,000 AMD and is free on orders from 20,000 AMD.
